Research showed that when people understood the differences between silicone and acrylic caulk, silicone caulk sales increased. But how do you make caulk chemistry interesting enough to engage the consumer?

The campaign included a series of webisodes, a YouTube channel and a facebook page.

All GEICO Amtrak Acela Walmart Wireless Walmart Holiday Walmart Print GE Silicone Caulk GE 75th Anniversary BBC America Momentive Colonial Williamsburg DC Vote DC Department of Health Children's Motrin Manpower Group HRCI Hoover Walmart Digital Norwegian Cruise Lines Sallie Mae Logos

GEICO Amtrak Acela Walmart Wireless Walmart Holiday Walmart Print GE Silicone Caulk GE 75th Anniversary BBC America Momentive Colonial Williamsburg DC Vote DC Department of Health Children's Motrin Manpower Group HRCI Hoover Walmart Digital Norwegian Cruise Lines Sallie Mae Logos