Sallie Mae, is the nation’s leading saving, planning and paying for education company. Sallie Mae has helped more than 31 million people make the investment in higher education.
The following outdoor campaign appeared in the Woodley Park Metro Station during the NASFA convention in Washington, DC. Media purchased the entire metro stop that consisted of 7 back-lit dioramas and 11 posters. The station was the closest metro stop to the National Conference for the education community. Below is the main metro map used to inspire the concept—“No matter where you want to go, education is the best way to get there. Education leads us. Sallie Mae.”