
Children's Motrin
Instead of using scary medical terms, parents use cute sayings to talk to their kids about illness and pain. This helps reassure children and makes them feel better. For this campaign, we wanted to bring Children’s Motrin into the conversation by bringing those sayings to life in a way every parent can relate to.













I Don't Feel Good App. Children don’t always have the right words to describe the way they feel or what pain they’re experiencing. This app provides a fun, descriptive, image-based way for children to express how they’re feeling, allowing grownups to understand their meaning.
Not only does it help adults quickly understand the problem, but it takes stress out of being sick. Kids can play games, such as “Pick your toothache”, use the frog-throat voice changer, and giggle at the funny descriptions of childhood illness.
Each child has their own log in, so that parents can track past illnesses, add symptoms to share with the doctor, save favorite games, use the Motrin dosing calculator, and keep an overall record of their child’s health.
*This app is not intended to be used in place of a medical professional, but rather as a way to ease parental fears and allow children to add to the conversation.
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