Case Study
Don't Laugh. It was the beginning of APPs and everyone was jumping in and learning. This is the humble start of the first GEICO APP.
GEICO asked us to promote the average savings of their customers, $500. They wanted something simple, something memorable. And they wanted something to drive people to pick up the phone and switch to GEICO.
We decided the best motivator was cold, hard cash. When this campaign started to air, GEICO experienced the highest inquiry levels in their 70-year history. Check out the case study below that shows how Kash made it into American pop culture, being named one of the ten most funniest commercial characters.
Case Study
Don't Laugh. It was the beginning of APPs and everyone was jumping in and learning. This is the humble start of the first GEICO APP.