For Acela, Amtrak’s premium rail service in the Northeast, we targeted business travelers flying the Washington/New York/Boston shuttles. On an Acela train, you’ll find your time is yours and yours alone. To spend how you wish. We called it “usable time.” You can catch up on work on your laptop at a conference table or catch up on a good nap in the Quiet Car. Basically, Acela is the nicest and most convenient way to travel for business.

This simple message delivered powerful results. In May 2004 alone, Acela realized double-digit percentage increases in both ridership and revenue over the previous year and budget. And that was just one month.

Amtrak’s been steadily stealing the airlines’ market share since the campaign launch. In fact, Amtrak now carries the majority between DC and New York: 61% and growing.

Banner

Outdoor Digital Display

Outdoor Banner

All GEICO Amtrak Acela Walmart Wireless Walmart Holiday Walmart Print GE Silicone Caulk GE 75th Anniversary BBC America Momentive Colonial Williamsburg DC Vote DC Department of Health Children's Motrin Manpower Group HRCI Hoover Walmart Digital Norwegian Cruise Lines Sallie Mae Logos

GEICO Amtrak Acela Walmart Wireless Walmart Holiday Walmart Print GE Silicone Caulk GE 75th Anniversary BBC America Momentive Colonial Williamsburg DC Vote DC Department of Health Children's Motrin Manpower Group HRCI Hoover Walmart Digital Norwegian Cruise Lines Sallie Mae Logos