The American Beverage Association, an organization representing Coke, Pepsi, Dr. Pepper and other non-alcoholic U.S. beverage companies, wanted to create an initiative to bring the message of balance to what teens drink, eat, and do. In order to help the ABA bring this message to teens, we came up with the Balance Truck. This ABA sponsored food truck would give teens a break from their hectic daily schedules and teach them balance with games, tips, and nutrition.
In the summer of 2015, this idea came to life as part of the Mixify Tour, a cross-country truck tour that brought the balance message directly to teens across America. Teens balanced their summers through a variety of educational and fun activities that engaged them on the topic of balance, including Instagram stars, registered dietitians, fitness experts, games, and tips and tools to inspire.
