Our Nation's Capitol had a problem. The infant mortality was on the rise. Mothers not receiving good prenatal care were five times more likely to lose their baby before their first birthday.
Stronger2gether emphasizes the idea that when a woman takes care of herself, she is also taking care of her baby. By seeking early prenatal care, she’s helping to ensure her baby is strong, healthy and has the best possible chance for a bright future. The message also works on a societal level, where it can be used to encourage communities to work together on an issue that is affecting their neighborhoods disproportionately.
DC Wild postings and Bus Shelters
LOGO DESIGN NOTES: Color is bright, hopeful and happy. “Stronger” is colored in a strong color representing the mom while “2gether” is colored in a weaker color representing the baby. The number 2 becomes a heart. Two hearts become one. They are a reflection of one another and depend upon one another for survival.
